COUCHE
Brand Identity & Visuals
COUCHE
Brand Identity & Visuals
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.
The album artwork and lyric video approach for SonaOne's new project by MONOLOGUE, centers around our core ethos. We've carefully crafted these visuals to align with the essence of the track, emphasizing the absence of a specific identity or persona. Instead, we've focused on conveying the lyrical message in a tasteful yet impactful manner, ensuring it remains the primary focus of the visuals.
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.
COUCHE is an artisanal pastry brand originating from Kuala Lumpur — redefining traditional pastry-making
by embracing an experimental, boundary-pushing approach.
The name COUCHE, derived from the French word for "layer," speaks to both the physical composition of their pastries and the brand’s multi-dimensional creative ethos which exists within the intersection of food, design, and contemporary art, often incorporating unconventional ingredients, experimental aesthetics, and cross-disciplinary collaborations.