Pretty When It Burns, Harsh X Social Brain
Campaign Visuals & Production
Pretty When It Burns, Harsh X Social Brain
Campaign Visuals & Production
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.




























The album artwork and lyric video approach for SonaOne's new project by MONOLOGUE, centers around our core ethos. We've carefully crafted these visuals to align with the essence of the track, emphasizing the absence of a specific identity or persona. Instead, we've focused on conveying the lyrical message in a tasteful yet impactful manner, ensuring it remains the primary focus of the visuals.
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.
This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.












This campaign distills the quiet insistence of rebellion into its very marrow.
Pretty When It Burns is at once a declaration and a disposition — an ode to the elegance found within defiance. The imagery dwells in the paradox, but the art of remaining composed while the world smoulders at your feet. Here, the interplay of contrasting lives, emotions, and environments forms a deliberate tension — a meeting point between grit and grace, unrest and refinement.











